Many consumers are used to getting customer service on the phone from international call centers, but now some companies are offering domestic aid for a price.
Telephone inquiries for computer giant Dell are typically fielded in India, but now the company will guarantee that customers speak to someone in North America — for an extra $12.95 a month.
"Not only are companies choosing in many cases to deliver customer care from the U.S., but they're actually choosing to deliver customer care from agents' homes," said IDC customer service analyst Stephen Loynd.
Dell isn't the only company moving away from outsourcing; cell phone company Jitterbug boasts in its ads that its operators are in the U.S.
"We really believe that our customer satisfaction saves us more money in the long term than off shoring," said Jitterbug CEO David Inns.
The move from overseas back to the States isn't just about ending years of customer complaints about not being able to reach an operator stateside.
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