Thaddeus Mathews says he is the reason that WDIA is number 12

Thaddeus Mathews says that he is the reason that WDIA has fallen to the 12th best station in Memphis, TN. Mathews has been quick to tell his listeners to check out the Arbitron ratings on radio on line. It is very clear that since WPLX as been on the air, that WDIA ratings has been on a decline.

I was curious if WPLX was the real cause of WDIA falling in the ratings. My research gave me some interesting facts... I found out that Memphis, TN has at least 35 radio stations that has received a rating. Much to my surprise WPLX was not even listed! Maybe I am missing the point, but how can Mathews be so proud to tell his listeners that he is a giant killer when he is scraping the bottom of the pile?

I listen to WPLX and enjoy the informative shows topics. I think that WPLX has potential, but my number 1 complaint is Thaddeus Mathews is " always begging"... He came up with this Membership concept to earn more cash, called "members only". Great ideal, but damn 15 times a day, every day??? Then don't let him have a problem... Now he needs your cash so that he can do this or that, damn... Its like the animal commercial as soon as you here the music you try to change the channel, same concept!

 So this is what I think Thaddeus Mathews, you are shaking WDIA up with your programs, but lets keep it real man their are 11 other stations that can say they are the reason that WDIA is  number 12. You are good at what you do, but until you break the top 35 ... You might need to pull back on your celebration of being on top!

Rank	Station	Spr 10	Sum 10	Dec 10	Hol 10	Format	Owner
1	KJMS-FM	6.9	7.4	10.8	11.4	Urban AC	Clear Channel Radio
2	WHRK-FM	8.8	8.9	10.2	9.6	Urban	Clear Channel Radio
3	WRVR-FM	3.6	4.3	9.2	8.8	AC	Entercom Inc.
4	WHAL-FM	6.6	5.1	8.8	8.1	Gospel	Clear Channel Radio
5	KXHT-FM	5.5	5.1	5.6	6.2	Urban	Flinn Broadcasting Corp.
6	WRBO-FM	6.4	8.4	6.6	5.6	Oldies	Citadel Broadcasting Co.
6	WXMX-FM	3.9	3.2	4.7	5.6	AOR	Citadel Broadcasting Co.

8	WGKX-FM	5.3	6.6	6.0	5.3	Country	Citadel Broadcasting Co.
9	WEGR-FM	3.4	2.4	5.0	4.2	Classic Rock	Clear Channel Radio
10	WKQK-FM	2.9	3.3	3.8	4.0	Classic Hits	Entercom Inc.
10	WMC-FM	2.6	2.7	4.1	4.0	Hot AC	Entercom Inc.
12	WDIA-AM	6.0	4.7	2.6	2.9	Urban AC	Clear Channel Radio
13	WHBQ-FM	3.7	3.8	2.7	2.7	CHR	Flinn Broadcasting Corp.
14	WREC-AM	3.9	4.4	3.1	2.3	News/Talk	Clear Channel Radio
15	WKIM-FM	1.1	1.6	1.9	2.0	Variety Hits	Citadel
15	WLOK-AM	3.0	1.5	1.5	2.0	Gospel	Gilliam Communications Inc.
17	WMFS-FM	0.8	0.9	1.4	1.7	Sports	Entercom Inc.
18	WKVF-FM	N/A	N/A	1.0	1.6	N/A	N/A
19	KWNW-FM	N/A	N/A	1.7	1.4	N/A	N/A
20	WHBQ-AM	0.6	0.9	1.0	1.3	Sports	Flinn Broadcasting Corp.
20	WQOX-FM	N/A	N/A	1.5	1.3	Urban AC	Memphis City Schools
22	WVIM-FM	0.6	0.9	0.9	1.1	Country	First Broadcasting Co.
23	WMC-AM	N/A	N/A	0.6	0.9	Classic Country	Entercom Inc.

24	WKNO-FM	N/A	N/A	0.8	0.8	N/A	N/A
25	WBBP-AM	0.9	N/A	0.6	0.7	Gospel	Bountiful Blessings Inc.
26	WPGF-FM	N/A	N/A	0.4	0.6	N/A	N/A
27	KKLV-FM	N/A	N/A	0.6	0.5	N/A	N/A
27	KTRQ-FM	N/A	0.4	0.2	0.5	Oldies	East Arkansas Broadcasters Inc
29	WKBQ-FM	N/A	N/A	0.3	0.4	Country	Covington Broadcasting Company
29	WZKV-FM	N/A	N/A	1.0	0.4	N/A	N/A
31	WAVN-AM	0.9	N/A	0.3	0.3	Gospel	Arlington Broadcasting Co.
32	KWAM-AM	0.7	0.8	0.2	0.2	News/Talk	Legacy Media Memphis LLC
32	WCRV-AM	1.3	1.3	0.2	0.2	Religious	Bott Radio Network
32	WEVL-FM	N/A	N/A	0.2	0.2	N/A	N/A
35	KJLV-FM	N/A	N/A	N/A	0.1	N/A	N/A
35	KWYN-FM	N/A	N/A	N/A	0.1	Country	East Arkansas Broadcasters Inc
35	WPRT-FM	N/A	N/A	N/A	0.1	Rhythmic CHR	Cromwell Radio Group

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